Banners and mash
A composite of banners done in the first half of 2011 for a variety of clients, including Accor, Novotel and Ibis Hotel groups and MWB Business Spaces. All banners were done in 2D, in Adobe Flash. Original size is 300x250 (standard MPU banner) and then rolled out to various standard banner sizes.
Key software and tools used
Avios travel banner done for The Guardian introducing airmiles, and Beats by Dr Dre banner for Dixons travel, advertising a competition to win a pair of headphones
Shake it up concept banner for the YCN (Young Creatives Network) Professional awards: The physical award for 2013 was a snow globe filled with glitter, and YCN wanted to use a video of the glitter swirling around in the globe, but didn't have a video banner campaign set up. Madnella proposed this as an alternative - illustrated from scratch, with ActionScript to control the glitter particles. File size was kept well below maximum, and the effect is much more controllable, with sharper visuals. To the right is an HSBC banner done for The Guardian, advertising information on expat wealth management. Madnella conceptualised the storyboard and created and animated the vector illustrations.
BHF zebrafish banner for The Guardian: Madnella created and animated the fish illustration, along with the bubbles and sun rays in the background. Creating the illustration as a vector meant that the file size could be kept right down. Orange network in collaboration with Dating Direct stop-frame love hearts banner: I created the stop-frame motion from still images of the hearts.
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