From a financial perspective

Over the last three years, Madnella has been responsible for the layout and design of a bi-annual financial publication for a leading investment bank. More recently, this has included build/maintenance of the accompanying interactive microsite and campaign emails.

Print production generally includes full colour, double-page-spread brochures in english, with european language translations. The design is done in strict adherence to established core brand guidelines, and reviewed by multiple markets. Bespoke charts, illustrations and tables are created for every publication, and a high print standard is upheld. From here digital optimised PDFs are created for online use, typically in single-page format for ease of viewing and printing at home.

The microsite is an exact copy of the brochure content, with interactivity added to navigation and charts. Every iteration is updated to be more responsive in accordance with online trends and requirements, adding new features where possible, and the site is similarly rolled out to the 4 languages. The email design and build was managed by Madnella entirely, and has been updated to be responsive as well.

Design considerations include adhering to an ever-evolving brand, and maintaining consistency across all elements, print and digital. Image selection is a very important part of this project, as it often falls on a single image to convey a multitude of messages, and draw in the viewer, while working well in both the print layout and responsive online versions.