London Design from the South

Madnella is a small, straightforward digital design company based in London, offering a range of digital services from ideas to final build. Design is done efficiently and affordably, with exceptional customer support and attendance to specific client needs. Have a look at our previous work to get an idea of how Madnella can help you create a striking website, an all-out animation piece for a presentation, or a shiny new iPhone or iPad app. With Madnella your projects can be taken on from scratch, with concept and idea generation, mapping out user-experience and planning your product, all the way to final build and hosting; or we could help out with smaller parts, including layout and design, UX/UI, HTML5, JavaScript and CSS3 build, animation of existing assets, and mobile compatibility and site optimisation for all common browsers.

Flower fresh web design with optimised build

Complete web solution, from UX to design, to SEO-optimised, responsive build. We gave Indifresh the perfect online store-front for their growing customer base.

Animating life at sea for HP’s storage journey

An interactive journey to determine which storage solution offered by HP is the one best suited to the client's company's needs.

Banners and mash

A composite of banner animations for various clients including Dixons, The Guardian and HSBC. Striking and lightweight for quick loading and flexible for rollout.

Data in bloom

The mobile-first, responsive databloom microsite, with full width video carousels, social media integration, and accompanying email campaign.                                                                                                          
The Open Futures team at Publicis.Sapient created databloom, an award-winning* data visualisation campaign that included an immersive digital installation to set apart its offering at the Money 20/20 FinTech conference in Amsterdam. In support of this exhibition, Madnella brought to life the online counterpart, building the databloom microsite into the wider Open Futures website, linking back from and forward to relevant articles and social media posts, and delivering strategic email builds at different points in the campaign.

The page was built to be highly responsive in order to convey the full visual impact of the campaign in any browser or device size. A series of CSS and JavaScript calculations ensure that the viewer is greeted by the logo and introduction copy first, centre stage, with just a hint of what's to come.

The site and emails were built for mobile first, ensuring compatibility with devices and browsers, so that delegates at the conference could access and share it, or find out more, immediately after seeing the showpiece.

For ease of sharing the experience with those who did not see it first-hand, the site included optimal width/height videos of key moments, updated content at key phases in the conference, and it simulated much of the spirit of the databloom exhibition with full-width visuals, vivid colour, and immersive scroll-effects, all while staying within the brand of the wider site.

Madnella was able to respond in real-time to updates from the team working in Amsterdam, in order to keep the content relevant and focussed on the target audience. The exhibition attracted over 300 visitors over three days, and generated 2.92 million online impressions, delivering 61,300 engagements and 157 macro leads for Publicis.Sapient.
*Gold winner for Best use of imagery in the 2018 International Content Marketing awards