London Design from the South

Madnella is a small, straightforward digital design company based in London, offering a range of digital services from ideas to final build. Design is done efficiently and affordably, with exceptional customer support and attendance to specific client needs. Have a look at our previous work to get an idea of how Madnella can help you create a striking website, some catchy Flash banners, an all-out animation piece for a presentation, or a shiny new iPhone or iPad app. With Madnella your projects can be taken on from scratch, with concept and idea generation, mapping out user-experience and planning your product, all the way to final build and hosting; or we could help out with smaller parts, including layout and design, UX/UI, HTML5, JavaScript and CSS3 build, animation of existing assets, and mobile compatibility and site optimisation for all common browsers.


Flower fresh web design with optimised build

Complete web solution, from UX to design, to SEO-optimised, responsive build. We gave Indifresh the perfect online store-front for their growing customer base.

Animating life at sea for HP’s storage journey

An interactive journey to determine which storage solution offered by HP is the one best suited to the client's company's needs.

Take the Wall Street Challenge!

Would you have been able to prevent the Wall Street Crash? See how well you know your financial headlines...

Flower fresh web design with optimised build

A long-standing client needed a website to represent his wholesale flower importing business, Indifresh, in the UK. Having previously been involved in delivering a logo and stationery for the business, Madnella was able to present designs that the client was happy with, as well as build a phase one website to mobile and browser requirements within a month.



Phase two required SEO optimisation, including a rework of the initial build to incorporate features such as a contact form, product showcase, and interchangeable, event-specific pages. Partnering with an SEO company allowed Madnella to deliver SEO-specific developments to the site while maintaining design integrity and client liaison.

Original UX was done in Sketch, with PhotoShop as a secondary asset creation tool. The site is built in HTML5, using CSS3 and JavaScript to be mobile-friendly and fully responsive.








From a financial perspective

Over the last three years, Madnella has been responsible for the layout and design of a bi-annual financial publication for a leading investment bank. More recently, this has included build/maintenance of the accompanying interactive microsite and campaign emails.

Print production generally includes full colour, double-page-spread brochures in english, with european language translations. The design is done in strict adherence to established core brand guidelines, and reviewed by multiple markets. Bespoke charts, illustrations and tables are created for every publication, and a high print standard is upheld. From here digital optimised PDFs are created for online use, typically in single-page format for ease of viewing and printing at home.



The microsite is an exact copy of the brochure content, with interactivity added to navigation and charts. Every iteration is updated to be more responsive in accordance with online trends and requirements, adding new features where possible, and the site is similarly rolled out to the 4 languages. The email design and build was managed by Madnella entirely, and has been updated to be responsive as well.

Design considerations include adhering to an ever-evolving brand, and maintaining consistency across all elements, print and digital. Image selection is a very important part of this project, as it often falls on a single image to convey a multitude of messages, and draw in the viewer, while working well in both the print layout and responsive online versions.