Flower fresh web design with optimised build

Flower fresh design and build

A long-standing client approached me to develop a website to represent their wholesale flower importing business, Indifresh, in the UK. The client required something simple and robust that could help with exposure to the correct audience, with the end goal being an increase in business leads.

Key software and tools used

HTML

CSS

Sketch

Focussing in on the requirements

The website primarily needed to showcase the client's product range and provide a quick and easy way for interested parties to establish contact. Search engine optimisation was of great importance, as was browser and device compatibility, in order to maximise reach to an audience of business people on the fly. Information had to be paired down to the very essential, and presented in a bold, attention-grabbing way, while remaining easy to navigate quickly.

Having previously been involved in delivering a logo and stationery for the business, Madnella was able to present designs that the client was happy with straight away, including responsive iterations from the outset, by designing modules that could adapt to desktop and mobile view, as well as to be repurposed from page to page.

Development

Once designs were approved, development of the website was broken down into two phases, and took two weeks in total to complete. Phase one (more basic) was published straight away in order to start generating organic search results. For phase two, Madnella facilitated meetings between the client and an SEO agency in order to enhance search engine optimisation. From these meetings Madnella developed features such as a contact form, the product showcase, and interchangeable, event-specific pages.

All pages were optimised to improve load speed and indexing, and were put through browser and device cross-testing to ensure no potential clients were missed due to slow speeds or incomplete display.