Flower fresh web design with optimised build

A long-standing client needed a website to represent his wholesale flower importing business, Indifresh, in the UK. Having previously been involved in delivering a logo and stationery for the business, Madnella was able to present designs that the client was happy with, as well as build a phase one website to mobile and browser requirements within a month.



Phase two required SEO optimisation, including a rework of the initial build to incorporate features such as a contact form, product showcase, and interchangeable, event-specific pages. Partnering with an SEO company allowed Madnella to deliver SEO-specific developments to the site while maintaining design integrity and client liaison.

Original UX was done in Sketch, with PhotoShop as a secondary asset creation tool. The site is built in HTML5, using CSS3 and JavaScript to be mobile-friendly and fully responsive.