Move Me Mind & Body is an emerging yoga training company, offering a range of customized services to help participants connect with their body... *endSnippet* *longSnippet* A complete renewal of the existing landing-page-only website was required to introduce this budding company to the market. A comprehensive redesign and overhaul was done, and the site was transferred to a new CMS-driven environment to allow the client to add content regularly and so engage with her market. Yoga positions are naturally quite visual, and the generous space was created for images, resulting in a visually appealing site. *longSnippet*

The small business of moving minds and bodies

Move Me Mind & Body is an emerging yoga training company, offering a range of customized services to help participants connect with their body creating a positive outcome, be it to relax, strengthen, rehabilitate or to stabilise body weight.

Mobile first responsive design and build

A complete renewal of the existing landing-page-only website was required to introduce this budding company to the market. A comprehensive redesign and overhaul was done, and the site was transferred to a new CMS-driven environment to allow the client to add content regularly and so engage with her market. Yoga positions are naturally quite visual, and the generous space was created for images, resulting in a visually appealing site.

The new website includes everything a potential client needs to know, from services offered to pricing and contact forms. It incorporates a casual blog by MoveMe owner, Celeste, even though she candidly admits to be a reluctant blogger. As a big part of the target market are young people accessing the internet primarily via their mobile phones, care was taken to ensure that the site functions perfectly on this platform. Potential clients are no doubt assured that Celeste’s broad knowledge and experience are what they are looking for, as the client base has been steadily increasing.

The logo, also created by Madnella, has proved itself to be adaptable for multiple uses, including business cards, letterheads and invoices, small screens, emails, the website, and even T-shirts. The logo has informed the choice of fonts on the site and throughout advertising material, striving for a balance between strength and flexibility - a core mantra for the practice.

Continued partnership

The continuing relationship between MoveMe and Madnella has resulted in numerous seasonal campaigns, including WhatsApp banners, emails, and Facebook adverts. The website is ever-evolving to include new business ideas and change the focus of existing products to meet market demands, all while remaining clear and easy to navigate.